Information We Collect & How We Use It
From time to time, we may ask you to provide certain personally identifying information in order to allow us to better provide to you the services we offer. By providing your personal information as set forth herein, you are authorizing Tory Burch to store and use such information accordingly:
You may sign up on the Website to receive promotional emails from Tory Burch. In doing so, we may ask for information such as your name, email address, mailing address, telephone number, age or date of birth, gender, and/or preferences. If you elect to be added to the Tory Burch marketing list, we may use your contact information to communicate with you about topics such as our products, services, surveys, editorial content, and promotions. Removal from Marketing List: To be removed from our marketing list, please email us at firstname.lastname@example.org, or simply click the unsubscribe button found at the bottom of any of the marketing emails that we send you. Please allow us at least ten (10) business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.
Information We Collect By Automated Means
Cookies: Cookies are files that contain information about your general Internet usage, and are stored on the hard drive of your device. From these cookies, we may collect information about your browser, including, where available, your IP address, operating system and browser type, for system administration. Cookies help us to improve our Website and to deliver a better and more customized service. They enable us to:
- estimate usage numbers and patterns;
- store information about your preferences;
- customize our Website according to your individual interests;
- speed up your searches; and
- recognize you when you return to our Website.
Pixel Tags: We also use "pixel tags" (sometimes called “Internet tags”, "web beacons" or "clear GIFS"), which are tiny graphic images, on our Website. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our Website and our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our Website may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Website. This information may include your device’s IP address, your browser type, your operating system, date and time information, and other technical information about your device. We may also track certain information about the identity of the website you visited immediately before coming to our Website. We do not otherwise track any information about your use of other websites.
Mobile Location Analytics Data: We may use tracking technology to collect certain information about your mobile device, including the presence of the device in our stores, its signal strength, its manufacturer, and a unique identifier known as its Media Access Control (“MAC”) address (collectively, “Customer Mobile Device Data”) for purposes such as determining the amount, location and frequency of customer traffic into our stores. A mobile device’s MAC address identifies a specific device to the surrounding Wi-Fi networks. The MAC address does not disclose the identity or any other personal data of the mobile device user. You may opt-out of having your MAC address recorded by visiting the following link and entering your mobile device’s MAC address: https://optout.smart-places.org/. To learn more about the use of Customer Mobile Device Data and your choices, please visit: www.smartstoreprivacy.com
Other Tracking Technology: Pixel tags and cookies in our emails may be used to track your interactions with those email messages, such as when you receive, open, or click a link in an email message from us. We also work with business partners that use tracking technologies to deliver advertisements on our behalf across the Internet. These companies may collect information about your visits to our Website, and your interaction with our advertising and other communications. We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our Website, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.
Use of Your Personal Information
We use the information we collect from our Website visitors for various purposes, including to: • Improve our Website, stores, customer shopping experience, and quality of service. • Determine the amount, location and frequency of customer traffic into our stores; • Send communications to you about our products, services, surveys and promotions, as well as editorial content and information about the Tory Burch Foundation; • Prevent and detect fraud and abuse; • Enable our service providers to perform certain activities on our behalf; • Comply with our legal obligations, policies and procedures and for internal administrative and analytics purposes; and • Combine information obtained in store and online for the purposes identified above.
Others with Whom We May Share Your Information
Compliance with Law: We disclose information we collect from our Website when legally required to do so, to cooperate with legal proceedings, to protect against misuse or unauthorized use of our Website, to limit our legal liability and protect our rights, and/or to protect the rights, property or safety of visitors of this Website or the public.
Security: Tory Burch uses commercially reasonable measures to keep your financial and personal information private and safe. We take appropriate physical, electronic and administrative steps to maintain the security and accuracy of personally identifiable information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. In addition, it is our policy to never send your payment card number via email. Our customer service center and stores also operate over a private, secure network. Please note, however, that email is not encrypted and is not considered to be a secure means of transmitting payment card information.
We use what we consider to be industry standard security technology in transferring information to process your orders. All payment card transactions should take place in a protected area of our Website, which is designed to reduce the risk of any loss, misuse or alteration of the information collected. When you have finished shopping and begin the checkout process, you should move into the protected area of our Website. Once you've entered, the page address (URL) should change from http to https. Also, a key or a closed lock should appear in the lower right hand corner of your screen to notify you of this change. You should remain in this secure zone for the entire checkout process. Please check that you are still in this protected area when you type in your payment card details.
Despite our best efforts, the transmission of data over the Internet cannot be guaranteed to be 100% secure. While we will use commercially reasonable means to ensure the security of information you transmit to us, we cannot guarantee that such information will not be intercepted by third parties. We may, however, prosecute any unauthorized or fraudulent transactions to the fullest extent permitted by law.
Spoofing and Phishing: Spoofing and phishing are common Internet scams. These may occur when you receive an email from what appears to be a legitimate source requesting personal information from you. Please be aware that Tory Burch will never send you an email requesting you to verify payment card or bank information. If you ever receive an email that appears to be from us requesting such information from you, do not respond to it, and do not click on any links appearing in the email. Instead, please forward the email to us at email@example.com, as we will endeavor to investigate all instances of possible Internet fraud.
Children's Privacy: Our Website is not intended for children. We do not intentionally collect any personal information from children under the age of 16, and will dispose of any such information if we become aware that it has been provided to us. Our online contests or sweepstakes or commenting features are restricted to entrants who are at least 18 years old or the age of majority in the jurisdiction where they are located, whichever is greater.
California Privacy Rights: Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties’ or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: Tory Burch LLC, 11 West 19th Street, 7th Floor, New York, NY 10011, Attn: Customer Care or by email to firstname.lastname@example.org. Please allow 30 days for a response.
How To Contact Us: If you have any questions about your privacy or security on our Website, please contact us at email@example.com.